In general, you can include any Windows-based software (whether installed on the captured image or at deployment time) and make as many custom images as you want. Many customers have just one golden image with SmartDeploy and apply that to any device. But if you have departments that have different OS’s or application sets, you can certainly make unique images for those departments.
SmartDeploy uses the Microsoft Windows Imaging (.WIM) file format which is a very flexible and powerful format for imaging computers. Unlike other formats, .WIM is file-based (not sector-based) which allows for greater reliability in deploying to different types of computers.